All I can say is wow, what does that tell you? If you ever wondered who really uses coupons, besides the readers that pop onto this site everyday, this may answer your question.
Starting today, The Wall Street Journal, in their Weekend edition, will now have the Smartsource inserts included in their newspaper in select market. The Journal has a median household income of $128,453 so the addition of inserts that carry things like $0.50 coupons for Kraft Mac & Cheese fits right in with the interesting stats I had posted up in March titled We Really Are Living Rich With Coupons.
So if you can now get coupons from the Wall Street Journal, I don’t feel as bad whipping out a stack of coupons out of my Prada bag in ShopRite. Don’t worry, I didn’t pay full price for that bag. As a matter of fact, I didn’t pay for it at all, it was a gift. But it still doesn’t lessen the irony.
You can head over here to read more on the new addition to the Journal.
Cindy Livesey is the force behind Living Rich With Coupons which provides its readers with all the resources they need to shop smart so they can get life’s luxuries for a lot less. Her family of 5 has saved over $11,000 a year in groceries. And you can too.
{ 3 comments… read them below or add one }
I hear ya’. My coupons come out of my Kate Spade bag that was a gift as well. I guess more changed at the WSJ than editorial when Rupert Murdoch bought it.
Only a matter of time before you’re gonna see a Page Three girl.
Drat–I guess we’re not in the “select market.” Just checked yesterday’s paper and no coupons here. I hope they expand to this area soon–I’ll be happy for the coupons!