Nielson Home Panel is Open Again

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Nielson Home Scanner has currently opened up opportunities for people to participate in their consumer panel. Homescan measures consumer attitudes and behavior. The panel collects opinions to help manufacturers and retailers make decisions on what products to develop or improve on. So what’s in it for you?

Well first off, you get a really cool hand held scanner and when you shop you simply scan the UPC code on the items (at home) and once a week transmit it to the company. Every time you scan and transmit you will be earning points for gifts such as electronics, jewelry, toys and more.

I actually think this would be a fun family project having your kids help you scan your groceries would be a great way to get them involved.

I have not done this yet so I can’t speak from experience but I’d be interested to know if anyone has and how they liked it.

FYI: This is the same Nielson that does the TV ratings.  I always wondered how they got those ratings. 🙂