Starting today, The Wall Street Journal, in their Weekend edition, will now have the Smartsource inserts included in their newspaper in select market. The Journal has a median household income of $128,453 so the addition of inserts that carry things like $0.50 coupons for Kraft Mac & Cheese fits right in with the interesting stats I had posted up in March titled We Really Are Living Rich With Coupons.
So if you can now get coupons from the Wall Street Journal, I don’t feel as bad whipping out a stack of coupons out of my Prada bag in ShopRite. Don’t worry, I didn’t pay full price for that bag. As a matter of fact, I didn’t pay for it at all, it was a gift. But it still doesn’t lessen the irony.
You can head over here to read more on the new addition to the Journal.