Starbucks and The New York Times are offering free newspaper access via the Starbucks mobile app, starting in January. Both companies announced the partnership, which will offer users a number — to be determined, says The New York Times spokesman — of free articles to read each day. Currently, readers can access ten articles each month without charge; after that, online access to The New York Times costs about $9.99 per month.
While no purchase is required, users must have the free Starbucks mobile app, available from the App Store and Google Play Store.
For Starbucks fans who subscribe to The New York Times, the deal gets sweeter. Those customers will have the opportunity to earn stars for articles read, which are good towards discounts on Starbucks purchases.
Mark Thompson, the chief executive of The New York Times Company, said in a statement, “We have enjoyed a long and fruitful association with Starbucks, and we’re delighted that this agreement will further extend our digital relationship. This is another in a series of arrangements we have made recently in order to ensure that The Times continues to expand the reach of our journalism to new and interesting pools of readers.”
You can download the free Starbucks app from the App Store and Google Play Store.